Summary: After implementing changes to our website design, it became clear that the success of the P2P business depends on user interface (UI) improvements. The notable increase in closed contracts and…

P2P is a UI business - Hodl Hodl - Medium

Source: Hodl Hodl - 1970-01-01T00:00:00Z

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Hodl Hodl

After implementing changes to our website design, it became clear that the success of the P2P business depends on user interface (UI) improvements. The notable increase in closed contracts and overall volume underscored the importance of presenting a platform tailored for developers in a more user-friendly manner.

In the Bitcoin space several unique challenges arise when it comes to user interface (UI) and user experience (UX) design:

Complexity of timechain technology

Understanding and interacting with Bitcoin can be complex for the average user. Explaining concepts like public addresses, private keys, and transaction confirmations in a user-friendly manner poses a significant challenge.

Security

The need for robust security measures, such as two-factor authentication and secure password management, needs to be balanced with an intuitive user experience.

Volatility and price display

Volatility in bitcoin’s price and fees makes it challenging to effectively displays real-time information without overwhelming users. Providing clear and easily understandable data is crucial.

Mobile Optimization

Mobile accessibility is extremely important, but creating a user-friendly mobile interface comes with it’s own set of challenges, such as: limited screen space, touch input, performance optimization and data security.

To address those issues, we initiated a comprehensive update to the designs across our lending and trading platforms. Enhancements were made to key sections, such as the main page, offers page, as well as the accept and create offers functionalities. This effort resulted in a significant boost in performance, with our volume tripling and the number of completed contracts doubling within six months of the updates.

Following this success, we introduced a new and improved user experience for the contract flow, incorporating an updated chat box. This revamped feature is optimized for mobile use and designed to be user-friendly for individuals new to the platform.

Our dedicated team keeps constantly improving the user experience, by adding continuous refinements. These efforts are geared towards maintaining our position as the main destination for individuals seeking to securely buy and sell bitcoin in a self-custodial way.

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